Streaming TV Plataform Blog Space and discussion is now more and more widespread, and the data is clear: the way users watch TV has changed, and it is not about only the younger age groups as it is easy to think.
According to the Toluna survey, 9 out of 10 users watch movies, TV series and streaming programs.
Specifically, more than half of young people aged 18 to 34 use online content daily, while almost 1 over 55 out of 2 uses on-demand TV several times a week.
Because the popularity of streaming TV is a factor not to be underestimated, Toluna’s data reveals that Netflix is the first choice of Italians, with 46% of preferences, a percentage that rises to 59% if we consider only the youth target.
In second place is Amazon Prime Video (27%), immediately after Sky Go (19%).
As can be seen from the data, in the first places there are no free platforms and so it can be deduced that Italians are increasingly inclined to pay a subscription. Also according to Toluna, 6 out of 10 users have regular subscriptions to streaming TV.
And the free platforms of television channels, such as RaiPlay or Mediaset Play, play an important role in streaming, but more towards the rewatch of content that is difficult to find on the net. Streaming TV is mainly used to watch movies (69%), TV series (68%) and TV programs (48%).
Advertising within free platforms is obviously not well received: 1 user out of 2 does not like it, but is not willing to pay for this.
Young people (44%) skip advertising more than older people (37%), regardless of duration and content.
Streaming TV has brought new habits in the behavior of users. One of the first is binge-watching, which is the tendency to watch two or more episodes of a TV series or program in a row.
Binge-watching, as shown by a survey carried out by The Hollywood Reporter with Morning Consult, has changed the viewer’s habits regarding schedules and social relationships.
On a sample of 2,044 people analyzed, 60% binge-watched; 15% daily, 28% several times a week and 17% once a week.
To follow TV series and movies, time is taken away from sleep: 52% of viewers (76% of the youngest) stay awake to follow a show.
Almost a 1/4 of the respondents, 45% of the under 30s, are willing to change their social commitments to stay at home and watch streaming programs.
Not even work stops streaming viewers: 22% of the interviewees and 42% of the youngest, saw a broadcast even in the workplace.
These data say a lot to both large and emerging broadcasters who want to create their own channels on the web both with varied programming with columns and programs and with video on demand such as netflix.
In this regard, it is only underlining the difficulty that small screens are having compared to the golden age but this does not outline the death of traditional TV.
The first detections on all devices should arrive soon. And it will be understood how much TV listening has remained in the context of television publishers, moving only to other screens: smartphones, PCs, tablets.
So TV is not dead it is just evolving in line with the needs of digital viewers.
To confirm the rise of live and on-demand streaming platforms there are the data of EY which analyzes the subscriptions to the most famous streaming platforms from sky and netflix, which have recently increased the number of subscriptions by 18% (this however does not mean that are active users).
The future is clear, the use of video content (films, fiction, news, news, etc) is moving to devices connected to the internet (including smart TVs) and this is good for small producers because they no longer have to compete with barriers to entry into the traditional TV radio and television market. Today everyone can do TV.
Thanks to Web TV platforms and streaming services, you can create your own TV with schedules and video content. The difficulty therefore is not in the search for the tool but in the creation of content.
For example, if we want to create a TV with more than one thematic channel made up of live and recorded events, we must keep in mind that a program should cover at least 70% of the daily hours and be different for each day.